News for 'Campaign Personalisation'

LIC unveils MyLIC and Super Sales Saathi apps for digital transformation

LIC unveils MyLIC and Super Sales Saathi apps for digital transformation

Rediff.com16 Apr 2026

Life Insurance Corporation (LIC) has launched two new mobile applications, MyLIC for policyholders and Super Sales Saathi for its sales intermediaries, aiming to enhance digital agility and cater to the younger generation's needs. The apps, part of LIC's DIVE digital transformation platform, offer features like policy management, premium payments, and personalised recommendations.

What Will Xi Jinping Do Next With All That Power?

What Will Xi Jinping Do Next With All That Power?

Rediff.com11 Feb 2026

'For the first time in a hundred years, the army has been taken out of the political equation. And for the first time ever, there is only one man who calls the shots. Not even Mao had this kind of power.'

How Brands Can Connect with Gen Alpha

How Brands Can Connect with Gen Alpha

Rediff.com15 Oct 2025

Though the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before, points out Sandeep Goyal.

'Whenever Seat Arithmetic Permits, BJP Will Want Its Own Chief Minister'

'Whenever Seat Arithmetic Permits, BJP Will Want Its Own Chief Minister'

Rediff.com25 Nov 2025

'Removing Nitish Kumar prematurely risks unsettling both the alliance balance and parts of the social coalition that delivered this victory.'

When Will Vijay Smell The Coffee?

When Will Vijay Smell The Coffee?

Rediff.com10 Nov 2025

TVK cadres are worried, the leadership looks weak, and the party is not fully prepared for the 2026 elections, observes N Sathiya Moorthy.

Luxury Cars, Bikes Rev Up For Festival Season

Luxury Cars, Bikes Rev Up For Festival Season

Rediff.com23 Sep 2025

Luxury carmakers are shifting into high gear with a mix of product launches, personalised experiences and lifestyle-led engagement.

After Bihar, Is It Target Stalin For BJP?

After Bihar, Is It Target Stalin For BJP?

Rediff.com22 Nov 2025

After big win in Bihar, the BJP is likely to push harder in Tamil Nadu, where the DMK government and the uneasy BJP-AIADMK alliance are preparing for a tense election filled with seat-sharing fights, changing alliances, and the unpredictable entry of Vijay's TVK party, predicts N Sathiya Moorthy.

EPS Shows BJP Who Is The Boss in Tamil Nadu

EPS Shows BJP Who Is The Boss in Tamil Nadu

Rediff.com9 Sep 2025

'The EPS camp feels assertiveness will help the AIADMK keep the BJP's seat-share ambitions to the minimum,' observes N Sathiya Moorthy.

10 US Open Tennis Outfits You Can't Miss

10 US Open Tennis Outfits You Can't Miss

Rediff.com30 Aug 2025

The 2025 US Open is more than just a tennis tournament; it's a bold display of personal expression and a vibrant celebration of style.

Bling It On! India's T20 Champs Get Rings of Glory

Bling It On! India's T20 Champs Get Rings of Glory

Rediff.com8 Feb 2025

The BCCI honoured the 2024 T20 World Cup-winning Indian team with a special Champions Ring at its annual Naman Awards ceremony on February 1.

What Our Netas Can Borrow From Trump

What Our Netas Can Borrow From Trump

Rediff.com14 Nov 2024

Our politicians need to take a leaf out of Mr Trump's personalised merchandise sale: It keeps his image in the public eye, continuing to engage him differently and innovatively with his supporters, points out Sandeep Goyal.

10 Medical Streams After Class 12

10 Medical Streams After Class 12

Rediff.com15 May 2025

While MBBS continues to be the most sought-after stream for medical aspirants, post pandemic, the demand for skilled nurses and physiotherapists are on the rise, notes Nayagam PP, career counsellor and founder of EduJob360.

How parties use WhatsApp as go to campaign medium

How parties use WhatsApp as go to campaign medium

Rediff.com17 Mar 2024

In the run-up to the 2024 Lok Sabha elections, political parties are extensively using social media to propagate their achievements and seek support from voters.

Why BJP Still Hasn't Named Nadda's Successor

Why BJP Still Hasn't Named Nadda's Successor

Rediff.com18 Apr 2025

The prolonged delay over electing J P Nadda's successor possibly stems from the RSS leadership wanting a person who is at least equidistant from the Sangh as well as the Modi/BJP edifice, observes BJP-RSS watcher Nilanjan Mukhopadhyay.

Manu Bhaker Practices Bharata Natyam

Manu Bhaker Practices Bharata Natyam

Rediff.com10 Sep 2024

Manu Bhaker is on a three-month break from shooting following her triumphant campaign at the Paris Games.

Best Business Ideas Under Rs 1 Crore

Best Business Ideas Under Rs 1 Crore

Rediff.com10 Feb 2025

India's e-commerce market alone is projected to reach $200 billion by 2026, making it a prime industry for ambitious entrepreneurs, explains rediffGURU Harsh Bharwani.

2024: The Year Of Shift In Politics

2024: The Year Of Shift In Politics

Rediff.com31 Dec 2024

Much drama is likely to continue in the coming year, within the Sangh Parivar as well as involving the Opposition parties and, of course the BJP's allies, predicts Modi biographer Nilanjan Mukhopadhyay.

AI-driven, deepfake-enabled cyberattacks to rise in 2025

AI-driven, deepfake-enabled cyberattacks to rise in 2025

Rediff.com4 Dec 2024

AI-driven and deepfake-enabled cyberattacks are anticipated to become increasingly prevalent in 2025 with sectors like healthcare and finance most prone targets, according to a recent report. The India Cyber Threat Report 2025 by the Data Security Council of India (DSCI) and Seqrite, spotlighted the evolving tactics of cybercriminals and the rise of AI-driven attacks as a major concern. "Artificial Intelligence (AI) will be used to develop highly sophisticated phishing campaigns utilising deepfake technology and personalised attack vectors, making them harder to detect.

GenAI Debuts In Lok Sabha Polls

GenAI Debuts In Lok Sabha Polls

Rediff.com30 Mar 2024

'This Lok Sabha election is more of a trial for GenAI content.'

How a Bengaluru-based firm is using AI to change the retail game

How a Bengaluru-based firm is using AI to change the retail game

Rediff.com2 Jul 2018

Capillary Technologies building AI-backed products to empower offline retailers

'Enough is enough': Why President Droupadi Murmu is 'outraged'

'Enough is enough': Why President Droupadi Murmu is 'outraged'

Rediff.com28 Aug 2024

Declaring that 'enough is enough', President Droupadi Murmu on Wednesday said it is time for India to wake up to the 'perversion' of crimes against women and counter the mindset that sees women as 'less powerful, less capable, less intelligent'.

Poonam Pandey fake death: A dangerous gamble with public trust

Poonam Pandey fake death: A dangerous gamble with public trust

Rediff.com3 Feb 2024

While the cause itself is undoubtedly worthy of attention, the method employed raises concerns about the dangers of misinformation and the responsibility of news outlets in our information age.

RSS's Lack Of Enthusiasm Is Showing

RSS's Lack Of Enthusiasm Is Showing

Rediff.com12 May 2024

According to insiders, their lack of enthusiasm is showing on the ground. There is nothing to suggest that their enthusiasm will return in the final four phases of polling, observes N Sathiya Moorthy.

Pochettino promises customised training regime to help Chelsea trio

Pochettino promises customised training regime to help Chelsea trio

Rediff.com9 Jul 2023

New Chelsea manager Mauricio Pochettino underlined the challenges that engulfed Enzo Fernandez, Mykhailo Mudryk and Raheem Sterling in the last season but said he will help the trio.

India has always...: Maldives tourism body amid row

India has always...: Maldives tourism body amid row

Rediff.com9 Jan 2024

Terming India as one of the closest neighbours and allies of the Maldives, MATI noted that India has always been a first responder to various crises throughout the history of the island country.

Why Deepfakes Are A MENACE

Why Deepfakes Are A MENACE

Rediff.com7 Dec 2023

'With free software on the Internet and apps, creating a deepfake video can take 3 to 5 minutes. Anyone can make these videos.'

Cong rout may force INDIA to redraw strategy for 2024

Cong rout may force INDIA to redraw strategy for 2024

Rediff.com4 Dec 2023

The party was trounced in Rajasthan, Madhya Pradesh and Chhattisgarh and is now left with only Himachal Pradesh in the north. It is ruling in only three states on its own and is in power in Bihar and Jharkhand as a junior partner in alliance with regional parties.

Change in 'Raj' or 'Riwaaj'? Himachal results tomorrow

Change in 'Raj' or 'Riwaaj'? Himachal results tomorrow

Rediff.com8 Dec 2022

Going by Himachal Pradesh's "riwaj", or tradition, it should be the Congress' turn to form the next government.

Key constituencies to watch in Karnataka vote count

Key constituencies to watch in Karnataka vote count

Rediff.com13 May 2023

As Karnataka gears up for D-Day, with most exit poll projections predicting a hung assembly while putting the Congress in the lead, the outcome will boil down to how the battle for some key constituencies play out.

42% Cars Sold In 2022 Were White

42% Cars Sold In 2022 Were White

Rediff.com6 Mar 2023

White is easy to maintain, looks brighter than other colours over a longer period, is the least commonly rejected colour among family members, has high resale value, provides better safety at night, absorbs less heat in the summer season, makes small cars look bigger, and is not considered inauspicious.

What worked for Congress in Himachal Pradesh

What worked for Congress in Himachal Pradesh

Rediff.com8 Dec 2022

The BJP launched an all-out and aggressive personalised campaign led by Prime Minister Narendra Modi himself, but voters went by local rather than national issues.

Your data, a marketer's gold

Your data, a marketer's gold

Rediff.com13 Sep 2017

Your digital footprints give marketers deeper insights about who their customers are.

Modi flags off Gandhinagar-Mumbai Vande Bharat train

Modi flags off Gandhinagar-Mumbai Vande Bharat train

Rediff.com30 Sep 2022

Prime Minister Narendra Modi on Friday flagged off the Gandhinagar-Mumbai Vande Bharat Express semi-high speed train.

'How can I as a citizen of this country remain silent?'

'How can I as a citizen of this country remain silent?'

Rediff.com7 Feb 2022

'Why should my vaccine certificate, which I got paying my own money, have the picture of the prime minister?'

Nitish may become Bihar CM but with depleted strength

Nitish may become Bihar CM but with depleted strength

Rediff.com11 Nov 2020

The performance of Janata Dal-United has down compared its performance in the 2015 elections and the ruling party could not win even half of the number of seats it contested in this election.

PM's Security Breach: Questions That Need Answers

PM's Security Breach: Questions That Need Answers

Rediff.com11 Jan 2022

Who took the decision for the prime minister, the nation's single most popular leader, to take the road route when they should have already known about the farmers' protests and also the grave risks involved, when and how, asks N Sathiya Moorthy.

Mayawati demolishes Modi's aura

Mayawati demolishes Modi's aura

Rediff.com14 May 2019

'Mayawati is an experienced politician with a track record in national politics much longer than Modi's.' 'She must be sensing from the tremors in the Hindi heartland she crisscrossed in recent months that the prospect of another Modi-led government at the Centre is fast receding,' says M K Bhadrakumar.

PIX: Now, Amitabh Bachchan sweeps the streets

PIX: Now, Amitabh Bachchan sweeps the streets

Rediff.com30 Oct 2014

The Bollywood brigade is out on the streets for a noble cause.

Congress should stop personal attacks on Modi: Jaitley

Congress should stop personal attacks on Modi: Jaitley

Rediff.com23 Apr 2014

After all the mudslinging and personalised attacks by both parties, Bharatiya Janata Party's Arun Jaitley said that he hoped the Congress would heed the advice of its own and refrain from making personal attacks on Narendra Modi.

'Pinarayi Vijayan has been the target of the most vicious personal attacks'

'Pinarayi Vijayan has been the target of the most vicious personal attacks'

Rediff.com29 Mar 2021

'During Amit Shah's recent visit to Kerala, the strategy of concentrating the attacks on the CM on false charges was clear enough.'